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Monday, December 25, 2017

PDF Download Storyselling for Financial Advisors : How Top Producers Sell

PDF Download Storyselling for Financial Advisors : How Top Producers Sell

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Storyselling for Financial Advisors : How Top Producers Sell

Storyselling for Financial Advisors : How Top Producers Sell


Storyselling for Financial Advisors : How Top Producers Sell


PDF Download Storyselling for Financial Advisors : How Top Producers Sell

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Storyselling for Financial Advisors : How Top Producers Sell

From the Publisher

Why are some brokers and advisors thriving while others struggle to survive? In Storyselling for Financial Professionals, Scott West and Mitch Anthony point out: "In an age of online, do-it-yourself investing, people still yearn for mentoring, for guidance, and for affirmation. Many have gone the Lone Ranger route in investing because they haven't been able to find a broker who knows how to communicate effectively. Make the complex simple and understandable and you will never lack for clients. The storyselling truths and examples in this book will revolutionize the way you sell financial services, and yourself." Be sure and visit storyselling.com for more information. Praise for Storyselling for Financial Professionals This book is tremendously useful as a practical, well thought out tool to help build stronger relationships with your clients. This book integrates left- and right-brain research in a powerful way. Olivia Mellan, Author of Money Harmony: Resolving Money Conflicts in Your Life and Relationships This book is a gem! It should be required reading for aspiring sales professionals in the financial services industry. What impresses me about this book is that its teachings are based on real world success stories, not on some obscure psychological theory. As an added bonus, it's fun to read. Don G. Powell, retired Chairman, President, and CEO, Van Kampen Investments I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representatives. Herb D. Vest, Chairman and CEO, H.D. Vest The best ideas are the simplest. Storyselling for Financial Advisors by Scott West and Mitch Anthony provides an easy to use method to communicate important, but often confusing concepts to your client. James S. Putnam, Managing Director, National Sales, LPL Financial Services

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From the Inside Flap

HIGHLY PERSUASIVE individuals, including many top financial professionals, engage clients by using similes, metaphors, anecdotes, and illustrations. They ask open-ended questions, and listen intently to clients' stories, histories, and backgrounds to elicit valuable information and make deep human connections. This communication style allows them to better serve their clients' financial needs -- and sell more effectively in the process.In Storyselling for Financial Advisors, authors Scott West and Mitch Anthony explain how to make these intuitive connections, and they outline understandable and practical strategies that any financial professional can use. The stories of Warren Buffet -- one of the greatest "storysellers" of all time -- and others help financial pros tap into the gut reaction of different types of clients, all the while engaging both sides of the brain -- the logical side and the emotional, intuitive side. Storyselling persuasion techniques offer: -- insights to encourage others to tell their stories-- techniques for making memorable and understandable client presentations-- strategies for tapping into the affluent market-- ways to approach women investors-- surefire tactics that address the unique stories behind the 65+ market-- methods for using stories and analogies to illustrate abstract investment concepts such as compound interest, growth and value, retirement, and more.Storyselling for Financial Advisors is the first book to combine whole-brain persuasion techniques with the sales of financial products. Follow this guide and soon you will be on your way to becoming a financial services professional who: -- sells in an illustrativeand straight-forward manner.-- excels in relating and communicating with clients.-- develops specialized audiences for your services.

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Product details

Hardcover: 246 pages

Publisher: Kaplan Publishing (January 12, 2000)

Language: English

ISBN-10: 0793136644

ISBN-13: 978-0793136643

Product Dimensions:

7.2 x 0.8 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

76 customer reviews

Amazon Best Sellers Rank:

#61,239 in Books (See Top 100 in Books)

This book also includes many Warren Buffett quotes, that can be memorized and used in many situations. really enjoyed the "across the bow" approach; this book gave refreshing insight and wording that cuts through complicated financial knowledge to the heart of what's relevant to the BUYER. The book's essence goes far beyond the social constructs of the time it was written, and its message is readily applicable to mastery of sales, whether products or services.

I've been in the Financial Services business for over 20 years, and since day one, I've been told to present charts, stats, figures, etc. to clients. This type of process is shoved down our throats in this industry.Fortunately, I "got it" long ago and began including right-brain thinking into my presentations. This book, however, has crystallized those beliefs and taken me to the next level.West and Anthony have hit upon a concept that is not necessarily new; however, they have done an excellent job of bringing storyselling to a conscious level for the niche that includes Financial Advisors.I make decisions for myself and my family via careful analysis of facts (or so I think); however, after much thought (pun not intended), I now realize that my emotions play a larger part of that decision-making process. If I "feel" right about something, it's a done deal. Having stated that fact, I wonder: why should my clients be any different?We all think in pictures. Contemplate this: when someone tells you something (or you read something), does your mind see the words they say or that you read? No! You see pictures, photos, etc. This is the way we think, and this is the way sales and communication must be approached. Create pictures that depict what people want to achieve (with honesty and with their best interests at heart, of course; this goes without saying), and success is ensured.This is where storyselling comes in, and this is why this book is so important to those in the Financial Services industry. It cuts to the core of proper communication techniques. This is NOT about manipulation; that would simply be unethical, at the very least. This is purely about finding a better way to communicate your message in a way that will allow others to understand and benefit.A fantastic volume; I highly recommend it!

Storyselling for Financial Advisors is one of the Best books I've ever read to help salespeople clarify their explanations through the simple use of stories and analogies. I've told more than 10,000 advisors about this book and encouraged them to buy it, so that they can help their clients understand investing, asset allocation, the rule of 72, etc.Neil Wood, author the Amazon Best Selling: The Best Practices of Successful Financial Advisors

Fundraisers: Don't judge this book by its title. I'm a big fan of reading outside the bubble of the fundraising industry. Every so often your reward is you run across a shockingly helpful business book that seems at first glance to have nothing to do with fundraising -- and yet is profoundly helpful with that difficult enterprise. This is one of those titles: Storyselling for Financial Advisors.But you say, "I'm not a financial advisor." And I say, "Are you so sure, Ms. and Mr. Fundraiser?" You ask strangers to trust you with their hard-earned money, right? Well, this sage book will explain how to do that task far more effectively, especially with mid-sized to major donors, using proven techniques developed by top-selling financial advisors. Among the book's key points: put away your charts and graphs and learn to speak intelligently to the right side of the prospect's brain, the place where the emotions reside.

This is an excellent book that goes to the heart of interpersonal communication in regards to the marketing of financial services but the principals laid out really do apply to any walk of life. Of course, the art of persuasion can be either for good or for greed in this case. I would hope that whoever sits down with individuals and families has it within them to do the right thing and provide financial services for their customer's needs and not just to create personal revenue from a transaction. I was part of a financial seminar given for financial advisers in which Mr. West was a speaker. He indeed embodies the content of this book and I'm sure would have been wildly successful in any avenue of sales or whatever he pursued.

Everyone else has said how good this book is and agree with them.If you want the electronic version, you must download to iPad or something of similar size because the book is downloaded as an image and if you are using a phone or Paperwhite, you will need to zoom in and swipe left to right throughout the entire book.

Good content, but as with most sales books I read, I always think to myself, "Geez, they could have written this book with half as many words and charged me a lot less for the book."This one is no different. Love the content, but it could have been a shorter less expensive read in my opinion and been just as effective.

Fantastic book ... very practical and applicable.. with great example short stories

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Storyselling for Financial Advisors : How Top Producers Sell PDF
Storyselling for Financial Advisors : How Top Producers Sell PDF

Sunday, December 24, 2017

Download PDF Also Human: The Inner Lives of Doctors

Download PDF Also Human: The Inner Lives of Doctors

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Also Human: The Inner Lives of Doctors

Also Human: The Inner Lives of Doctors


Also Human: The Inner Lives of Doctors


Download PDF Also Human: The Inner Lives of Doctors

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Also Human: The Inner Lives of Doctors

Review

"With a compassionate eye for detail and a deep understanding of just how the systems we train and practice in as doctors can fail us as human beings, Caroline Elton offers a crucial and timely reminder that doctors arealso human."―Atul Gawande, author of Being Mortal"Written with perceptive sympathy for the wounded healer, it is necessary reading for both doctors and patients."―Hilary Mantel, Man Booker Prize-winning author of Wolf Hall and Bring Up the Bodies"Elton...passionately advocates for paying greater attention to the unique emotional needs of physicians."―Health Affairs"This important and much needed book describes the psychological difficulties of doctors in training and in practice and the woeful lack of support to them from teachers, colleagues, and institutions."―LitMed"Elton is particularly good on the subtle matters of gender and ethnic discrimination that punish doctors who are different from the white, male mainstream.... A useful adjunct to books from within medicine by the likes of Richard Selzer [and] Atul Gawande."―Kirkus"Elton, a vocational psychologist, spent the last 20 years observing, counseling, and helping very real, vulnerable, and wholly human people in the medical field.... Written in a welcoming style, this practical and helpful look at best medical practices will benefit patients, practitioners, and everyone else involved in health care."―Booklist"At a time when burnout and depression among doctors have reached epidemic proportions, Caroline Elton masterfully dissects the issues to explain how we arrived at this point. Ultimately, we must remember that doctors are Also Human and we need a comprehensive approach to uplift the emotional well-being of the medical workforce."―Eric Topol, Executive Vice-President of Scripps Research Institute and author of The Patient Will See You Now"At the heart of this book is the problem of how emotional resilience can be identified in prospective doctors and strengthened in practicing doctors. We are fallible human beings, not omniscient gods."―Henry Marsh, Sunday Times (UK)"A vivid, compelling account of how wounded healers may struggle to find healing. Elton has helped hundreds of doctors through crises in their personal and professional lives, and her stories read as an urgent manifesto to reform the caring professions--that they might begin to care for their own. With reference from the psychological literature, as well as her own extensive clinical experience, she examines why some doctors are overwhelmed by the pressures of medicine, while others may even thrive under them."―Gavin Francis, physician and author of Adventures in Human Being and Shapeshifters"Fascinating and troubling. Read it and weep."―Susie Orbach, author of Fat Is a Feminist Issue

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About the Author

Caroline Elton is a vocational psychologist who has spent the past twenty years working with doctors. She received her PhD from the eepartment of academic psychiatry, University College London School of Medicine, and set up and led the Careers Unit, an NHS-funded support service for doctors in over seventy hospitals across the capital. She lives in London.

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Product details

Hardcover: 336 pages

Publisher: Basic Books; 1 edition (June 12, 2018)

Language: English

ISBN-10: 0465093736

ISBN-13: 978-0465093731

Product Dimensions:

6.5 x 1.2 x 9.6 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

3.8 out of 5 stars

21 customer reviews

Amazon Best Sellers Rank:

#719,669 in Books (See Top 100 in Books)

Not worth reading, at least by a doctor. Went to Goodwill.

This book touches on experiences many of us in the medical profession either personally went through or know someone who went through them but were never properly addressed.

good book

When this book was on my Vine list, it had not yet been published, so all I had to go on was the two paragraph description which mentioned several American television shows as proof of our fascination with doctors. My late father was also a doctor, so I was curious to see what this book had to say versus what happened in my own home.So I was rather dismayed, and feeling a bit mislead, when it turned out to to be a book almost exclusively about the training of doctors in the UK. There were some comparisons to the US, mostly on how primary care was emphasized more in the UK than in the US as a specialty and how doctors in the UK were encouraged to seek therapy when needed which is almost verboten in the US.The book concentrates on three distinct levels - medical school, residency and going into practice. These were interesting but difficult to relate to as it is so different for the US medical system. Doctors in the UK have the NHS so for the most part they do not have an insurance company telling them how to practice medicine. My doctor friends here universally state that the biggest reason for displease in their profession to the sense of being hogtied to the whims of an insurance provider who may or may not have any medical training.I have two doctor friends, a psychiatrist and a primary care doctor who would like to read this book. After they do, I will amend this review to give their insights.

Dr. Elton is a vocational psychologist who works with doctors. This has put her in place to have firsthand experience with the mental problems they have. She also obviously does a lot of research on it; she cites studies and statistics fluently.Doctors have pretty much the hardest training of any occupation. It’s not just the book learning that’s hard; it’s also the long hours, and the helpless feeling when tossed into the hospital and they are suddenly responsible for patients. Everyone knows a doctor or two with a big ego, but there are probably just as many who constantly fear they will not be good enough. As in any profession, they face racism and sexism. There is never time for family or even sleep. They sometimes have patients die. It’s not easy. The book is heavy on the subject of new doctors entering training; I assume this must be the time of the most stress since it’s emphasized. It’s mostly on the NHS system, although she does give some time to the American system.The book was interesting, but not quite as interesting as I’d hoped. I think I was hoping for more case studies; the book was too heavy on the statistics for me (although I do realize a book like this *had* to have statistics). The chapters seemed to be arbitrarily divided and just sort of blended into each other. Three stars.

At least I didn't. This book is written by a Psychologist, Dr. Catherine Elton, who specializes in physicians having mental health issues. She talks about things that I had thought about, like how a physician deals with having to tell a family that their baby had died to things that never occurred to me, like doctors feeling trapped because they feel they chose the wrong specialty and the ramifications of that decision. She compares how doctors in Britain, Australia and New Zealand (and their associated governments and medical societies) or the US deal with mental health issues in physicians and the differences between those places. For example, in the US, a doctor's choce of specialty is strongly influenced by how much debt they expect to carry when they are finished with their education. In other countries it is not a serious consideration, although Britain tripled the fees a physician must pay to be trained and the financial considerations are beginning to loom larger in a doctor's choice of specialty.Dr. Elton also treats medical students and residents as they wind their way through the system, trying to learn while working often superhuman hours and having to function as free labor for the doctors who are supposed to be training them. Not all doctors have to work 80+ hours a week (the limit in the US, although it is widely ignored in hospitals. The other countries largely limit doctors in training to about 40-ish hours a week. It is also ignored, but to a lesser degree), trying to learn while haivng to make some of the most difficult decisions in their lives. How trained medical personnel have learned to dread July (or August in the UK), because the doctor treating you may have graduated from med school a few weeks before and you might be the time your doctor makes life-changing decisions without someone to help them. Some Interns are tasked with telling familty members that their child has died, simply because they are the lowest member of the food chain and the more experienced doctors don't want to have to do it. (Nice, huh?Doctors aren't the only ones feeling stress. Dr. Elton has had to talk many young medical students off the ledge of a building, so to speak. Many smart young people are pressured into becoming doctors because of cultural expectations or to fulfill parental dreams. After all, if your kid is very smart, it's a lot more prestigious to speak about "your child the doctor" instead of "your child the web site programmer," even though the pay scales are comparable.Because of these expectiations, and because young people are expected to make career choices that effect their entire lives before the ink on their high school diplomas is dry. Making changes to a specialty can spell financial rin and career suicide, even though a student probably hasn't heard of all the specialties and subspecialties out there, is not an excuse. Neither is the fact that the person making the decision is too young to buy a beer in the US, on the grounds that kids cannot make such important decisions at that age. It's no surprise that despite the fact that seeking mental health care is considered a sign of weakness in the medical communion, a lot of young people attempt or succeed at suicide at rates far higher than that of the general population.The book is a fascinating look behind the sheet that serves as a wall in most hospital rooms, and will help you cut your own doctor a break when she says that she's exhausted after having to work the previous weekend to cover for a doctor who couldn't be there. (Perhaps because she gave birth to her own child the previous day, and the "tough guy" attitude shown by many medical staffers keeps junior physicians from asking for time off, no matter what the reason might be.The book is pretty small, and a real page turner, although I took a few breaks to think about what Dr. Elton was communicating. I'd love to see this as required reading before the July 1 date when a medical student becmes a doctor, or before a college student applies to med school. It sounds that as bad as it is to be a patient, it's even worse to be a doctor.

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Thursday, December 7, 2017

Free Ebook A Taste of Pesach 2

Free Ebook A Taste of Pesach 2

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A Taste of Pesach 2

A Taste of Pesach 2


A Taste of Pesach 2


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A Taste of Pesach 2

Size:Single Cookbook

Product Description

You loved A Taste of Pesach, which brought you the very best Pesach recipes from the famous Yeshiva Me'on HaTorah (Roosevelt) mailing series. A Taste of Pesach 2 brings you even more: more fantastic recipes, more great serving ideas, more ways to make Pesach (and the rest of the year) delicious, healthy, and FUN!The pictures are stunning, the layout is easy to follow and absolutely gorgeous. And the recipes! From Appetizers through Mains and Sides and mouthwatering Desserts - here is everything you need to serve spectacular food to friends and family.Savvy gourmet chefs and novice cooks, lovers of traditional foods and adventurous modern culinary artists - here is a Pesach cookbook for everyone!Over 110 mouth-watering recipes you will refer to again and againExclusive "Plate it!" chapter with doable food presentation techniquesUser-friendly recipes with readily available ingredientsStunning, full-color photographs accompany every recipeOver 107 gluten-free, non-gebrokts recipesFood so good you'll want to eat it all year round

About the Author

Yeshiva Me on HaTorah, a dormitory Mesivta High School and Beis Medrash, was founded in 2005 in Roosevelt, NJ by Rav Yisroel Meir Eisenberg, a grandson of HaRav Mordechai Gifter zt l. Located in Monsey, NY, the yeshiva strives to help young boys develop into budding Torah scholars with fine character traits. The warm and dedicated staff works to bring out the best in each student, and the healthy atmosphere encourages spiritual and emotional growth. Yeshiva Me on HaTorah serves as a proud link to the glorious traditions of Telshe, and is privileged to be transmitting Torah to a new generation.

Incredible recipes and photos. Amazing and easy presentation tips! I love all their cookbooks!

Great cookbook!

Wonderful cookbook!! Everything tried has been delicious!

We loves the first taste of Pesach cookbook, so obviously we had to purchase the 2nd one. The author does NOT disappoint. There are some amazing recipes we can’t wait to try.

I really like this cookbook it is the best

Easy recipes, that never seem to fail.

I have a whole shelf of recipe books for Passover, and A Taste of Pesach is the one I keep reaching for again and again. The recipes look fancy but are actually simple to make. Directions are clear and easy. Pictures are beautiful and realistic. And the editors must have tested these recipes thoroughly because I have never had a recipe turn out badly, or had to make a major correction on measurements or flavor. Fantastic recipe book, along with A Taste of Pesach 1.

Not as good as the first . Unless u like to focus presentation and don’t mind a patchke. A lot of recipes use crepes, which are too annoying for me to make. I prefer easier and more basic recipes

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