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, by Emilie Shapiro
Ebook Free , by Emilie Shapiro
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Product details
File Size: 11347 KB
Print Length: 192 pages
Publisher: Lark Crafts (April 13, 2018)
Publication Date: April 13, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07B476VXP
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Amazon Best Sellers Rank:
#116,641 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I just finished reading this book and recommend it if you’re looking for a good overview of selling your work retail or wholesale. The author is a jewelry designer in NYC who works with precious metals and gemstones. She has her own line of jewelry which is shown throughout the book along with photos of her retail displays.I bought this book thinking it was about designing your own jewelry line, but that isn’t what it is. Design isn’t covered, as in harmony, contrast, unity, line, shape, value, color, etc. What a collection should include is covered very briefly.I think she’s tried to cover too much in one book. Subjects range from from getting an education in jewelry design, producing jewelry and hiring out work, to having a booth at wholesale trade shows. It’s all well-written and concise, but because it covers so much, everything is very brief. If you want more in-depth information, you’ll need to look elsewhere. For example, wax carving techniques are covered in two pages of text with no photos.One of the most valuable parts is the last section in which wholesale buyers and a few jewelry designers answer questions.Here’s a brief summary of the contents:1. Business essentials: forming a business, taxes, licenses, business plans, etc.2. Learning about jewelry design: where to go to get educated3. Design for production: types of design (OOAK, commission, limited edition, production), designing a collection, foundations of a marketable collection, pricing4. Producing your collection: stock and inventory, studio space, tools and equipment, machines, basic techniques, surface patterns, stone setting, where to purchase gemstones, wax carving, lost-wax casting, in-house production, out-of-house production, production line tips5. Marketing your jewelry line: websites, email, social media, cross promotion, press6. How and where to sell your jewelry line: retail, craft fairs, retail online, wholesale and wholesale trade shows, sales reps and showrooms7. Insider guidance from industry professionals
I am more than half way thru this book and I would highly recommend it! It is easy to read and comprehend, she gives you good directions on anything she feel you should be utilizing. I have a shop and it did great the first years, but this year I have lost interest and not been keeping it up, plus I've had surgery. Decided to buy this book on Amazon and try it while rehabbing. Great idea, I've taken notes for items I need to work on and she's opened my eyes to what I am doing right and what I'm doing that is not necessary for a few reasons. If you have a shop, if you don't have one and you're just starting out, this is the book for you! No matter where you are in your creativity, this will help you, she makes a very clear path to follow and tells you why. A must read for anyone going into or already into having a jewelry line.
Cute book... conversational, like a friend sharing own experiences and providing advice so you wouldn't stumble where they did. It's a half-hour read for anyone vaguely familiar with running (any) small business, and it's heavily focused on the author's metal casting technique. I did get a few "that's good to know" moments, and I particularly enjoyed the Q&A section with industry professionals. The book is a convenient all-in-one resource for a teenager crafting their own jewelry and wondering it they could pursue it as a business.
You can find all the info in this book online on forums and blogs. It's too wordy for the amount of actual information in the book. I won't be keeping it.i would only recommend it if you're a complete beginner or have never done any research. I attended Syracuse university metalsmithing program as well and found the authors experiences to be hers alone.
This is a great book that I think could really help with starting your own jewelry business. Shapiro gives excellent suggestions and lessons-learned from her hardships navigating the jewelry industry. Her business is thriving and she seems approachable to ask any questions or get mentorship from. I would highly recommend this book. One thing I think this book should not try to do is provide basic jewelry skills. The book briefly delves into this, and I think it is a waste of space for the book, which should focus mainly on the business aspects or shortcuts. I feel that the books audience should be those already learning or already learned in basic jewelry techniques.
I really expected there to be more information about the process of developing a cohesive line of jewelry, as opposed to making pieces that maybe don’t tell a story when looked at as a whole. I was hoping for more of a creative boost, but I felt this book was more of an overview of jewelry making as a business. There were some interesting bits and points.
Just started my own jewelry business. I have a BBA and MBA; this should be a text book. It is an invaluable resource.
well received as birthday gift for older adult getting into the world of jewelry making.
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